Excellent benefits for frequent guests

Club Gothia Towers is rather unique in its class. The hotel’s loyal guest programme already has no fewer than 28,601 members after just three years. They can all take advantage of a number of enjoyable benefits and activities, as well as discounts.

One such benefit is our loyal guest evenings every Wednesday. These have been running for 20 years now and so have been around significantly longer than the actual loyal guest programme. Every Wednesday a number of our loyal guests, usually around 20-30 people, attend these evening gatherings, generally at our Incontro restaurant or Twentyfourseven café.

“We have also, among other things, attended football and hockey matches, held wine-tasting sessions, enjoyed Christmas buffets, celebrated birthdays and arranged behind-the-scenes tours,” explains Sofia Ekberg, who is in charge of the customer club together with Marcus Eriksson Nordlund.

“Such tours allow you to see how the hotel operates behind the scenes, which most people seem to find very interesting. For example, it’s impressive to see how many tons of laundry we handle every day,” she says.

The loyal guest evenings are also a good opportunity for members to mingle and network.
As a member of our loyal guest club, you can always book rooms at the lowest daily price and you collect points for every krona you spend at the hotel. Points are accumulated not only for the actual overnight stay, but also when you spend in the hotel’s restaurants and spa, and on parking and films, etc. – anything that goes on your room bill.

The points earned can then be used for free nights, vouchers for any of the hotel’s restaurants, spa visits or donations to charity. One feature that is valued by many is the fact that you can also give away free nights to friends and family if you want.

There are different levels of membership depending on the number of hotel nights: Bronze, Silver, Gold and Platinum. Additional benefits are added at each level, such as restaurant vouchers, late check-out and early check-in, spa entry and discounts on spa treatments.

“We are continuously trying to develop our loyal guest programme, partly to make it as simple as possible to be a member and partly with partnerships. We currently have great offers with Sixt Biluthyrning and BRA flyg,” says Marcus Eriksson Nordlund.

The “most loyal guest” in 2016 spent 108 nights at Hotel Gothia Towers. However, this is still well behind the previous year, when one guest spent a total of 162 nights at the hotel! Now fortunately there is no minimum requirement for number of nights in order to become a member of our loyal guest club. In fact, all you need to do is visit the website and register. And you can start collecting points from your very first visit.

 

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