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Cookies and similar technology

Svenska Mässan Gothia Towers uses cookies, web beacons and similar technology (jointly referred to as ‘cookies’) to improve your experience of our websites. Here, we explain how we use cookies and the choices you can make regarding our cookies.

Please also see Svenska Mässan Gothia Tower’s Data Protection Policy for information about processing your personal data.

What are cookies?

Cookies are small text files that consist of letters and digits. These are sent from our web servers or our partners’ web servers, and are saved on your device as detailed below. We use different types of cookies:

• Session cookies are a temporary cookie that disappears when you close your web browser or the app.
• Persistent cookies remain on your computer until you remove them or until they expire.
• First-party cookies are created by the website you are visiting.
• Third-party cookies are created by a third-party website.
• Web beacons are small, transparent graphic images that may be included in e-mails we send you.
• ‘Similar technology’ refers to technology that stores information in your web browser or on your
  device in a way that is similar to cookies and web beacons.

Why do we use cookies?
The cookies we use normally improve the services we offer you. Generally speaking, we categorise our cookies and their use as follows:

Essential cookies – are needed in order to offer our basic services, such as navigation. Our services would not work without these cookies.

Function cookies – allow us to save settings, such as when you ‘like’ content or create an account. Without these types of cookies, we would not be able to tailor our services according to your wishes. These cookies are necessary because it is fundamental to our services that your experience with us is as smooth as possible.

Analysis cookies – provide overall analytical information regarding your use of our services.

Security cookies – keep our services and your data safe and secure by helping us to detect fraud and protecting your data. As this is an essential part of our services, these cookies are also necessary.

Marketing cookies –We use marketing cookies to personalise and improve your experience on our website, in marketing e-mails and in third-party advertising. Analysis: Analysis cookies gather information about how users interact with our website, and tell us about overall interaction patterns rather than individual users’ behaviour. This data helps us to improve your experience on our website. Advertising: Advertising cookies gather information about your activities and expressions of interest on our website, enabling us to show you relevant, targeted advertising via third-party channels (search engines, social media and advertising networks).

How can you check our use of cookies?

Your web browser or device will usually allow you to change the settings for the use and scope of cookies. Go to the settings for your web browser or device to find out more about changing settings for cookies. For example, you can choose to block all cookies, only accept first-party cookies or remove cookies when you close your web browser.

Bear in mind that some of our services may not work if you block or remove cookies.

Data protection

Here at Svenska Mässan Gothia Towers, we care about our customers’ data protection. If you have any questions about personal data and data protection, you can find more information on our data protection page.